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October, 2007

So far so good!
Total Comments: 22

August, 2007

Alpha is Near
Total Comments: 1425

July, 2007

Plenty of Corona, Not enough Cool-Aid.
Total Comments: 8633

June, 2007

Viewzoo Video
Total Comments: 3700
Top 5 Reasons to go to the Viewzi Viewzithon on Saturday in Dallas
Total Comments: 7222
Viewzoo at Flashbelt in Minneapolis-June 19th
Total Comments: 17452
HOW Conference 2007: The Rogue Exhibitors
Total Comments: 2
Live from the HOW Conference in Atlanta-June 11th, 2007
Total Comments: 7325
The zoo is born
Total Comments: 30
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Blog Brandon Cotter

Brandon Cotter

chief viewzer
July 7, 2007

Plenty of Corona, Not enough Cool-Aid.

Saturday June 23rd.

9:00 am - I got to the office and made the final Wii adjustments, setup the coffee station, checked the fridge to make sure it was full of cokes and beer, and made sure the place was clean. Aaron got there shortly thereafter—with the bagels. Trey followed, with donuts from Mustang Donuts (best in Dallas and way better than Krispy Kreme). We had extra chairs, offices arranged for guests, new desks setup, and oh yeah, cash--enough to payout $1000 for two prizes at 10pm that night. So, after getting the instructions for the day, agendas, and other last minute items ready, we felt like we were “ready” to open the doors for the first (annual?) Viewzithon.

9:45 am - Giovanni arrives with two video cameras, tripods, laptops, and all kinds of other gear needed for the upcoming social media blitzkrieg.

10:00 am - doors open: The first ever Viewzithon begins! (yaay)

11:00 am - Still waiting, anxiously for the first web developer to show up.

12:00 noon - A few friends come by to say hi and see how things were going. “Well, web developers don’t get up that early” I hear from one one of the guys in the kitchen. So we decide to put in one of The Office DVDs (the original BBC series) on in the background as a few of us work at the kitchen table.

3:00 pm - Still waiting. And then we waited more. We are all pretty bummed at this point...beginning to think that the first annual Viewzithon may be the last annual Viewzithon (hint, it won’t be).

4:00 pm - At this point, we have all pretty much given up. In reality, if someone shows up now, it will be more of a pain....so we decide to close the doors and pack up.

5:00 pm - We determine that the Viewzithon is over. We open a few beers and talk about what went wrong.

So, what went wrong? How can there be over 300 people packing in to the Adobe offices for an iPhone event and not one person shows up for the Viewzi event?  It can only be one thing: lack of cool-aid. That is, there just weren’t enough outsiders that knew us, knew why they should care, and knew why they should give up a Saturday to be at our event!

As a startup, you go through various stages of creating cool-aid (brainstorming, biz planning, building the widget), drinking your own cool-aid (necessary for getting excited every day despite the challenges), and serving the cool-aid to recruits, investors, and friends and family (who have in many cases are way sick of cool-aid and have long since switched to vodka).

The idea behind the Viewzithon was to bring somewhere between 20 and 30 web developers to the office, equip them to build “views” (the building blocks of the Viewzi search engine), and then award prizes (large cash ones) for the best views at the end of the day. To get the word out, we sent invites out to the local web community through some of the key blogs and local wikis, sent out personal invites, and talked it up through some of the local user groups.

But sometime that Saturday afternoon, we realized that we were the only ones with the cool-aid.

It is so easy to see now: it was foolish to try to do a pre-launch event to a group of people that had no idea why they should be excited about Viewzi---they hadn’t even seen it. We were drunk (and still are a bit) of how and why Viewzi is going to be so great. They had no idea who, why, or how.

So the new plan? The new plan is to work with a small group of web developers and designers that we can educate, train, equip, and motivate. This smaller team will work alongside us to build some of the key views we launch with. We may have some internal Viewzi-bake-offs between developers to see who comes up with the best stuff. It will be a hand-picked team---some of the best from around the world (who knows what kind of riff-raff would have shown up that Saturday am). I am confident that with this more navy-seal-like team, we can build great things. This in advance of trying to get others to contribute. We must build great things before others will want to contribute.

Lessons learned, fridge still full of beer, we scour the globe for the best of the best to build the smaller, leaner team of Founding View Builders.

Stay tuned.......

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